Leadership Essay Example | Topics and Well Written Essays - 250 words - 30

Leadership - Essay Example Although the leader retains his decision making power as an individual, yet he is supposed to interact with the subordinates and reach a general agreement with them for the creation of a learning culture in the organization. To create a culture of learning in my organization, I would promote teamwork. There is a lot that inexperienced employees can learn from the more experienced coworkers. Group integration, frequent communication and eradication of dysfunctional conflicts are the prime issues that need to be addressed before the culture of learning can be established and promoted. Once this is achieved, I shall organize opportunities of learning and development for my organization including workshops and on-the-job training. â€Å"If organizations can sense and respond to emerging opportunities, there is a good chance they will endure† (Conner and Clawson, 2005). On my part, I need to collaborate more with my subordinates and inculcate the sense of need for change in them so that they may overcome their differences and display optimal

Contemporary approaches to marketing

Contemporary approaches to marketing Introduction Addressing the above topic, this essay aims to bring out the main points regarding the applicability of the marketing mix in the contemporary marketing world. To start with the evolution of marketing and marketing management concept is spoken about, moving on to explaining the marketing mix theory, its drawbacks and the evolution of services marketing leading to a new marketing approach i.e. relationship marketing. Then an evaluation between the two approaches has been undertaken to conclude by emphasizing the importance of the prevailing approach as well as the new approach. The very initial study of marketing emphasized on the allocation and trading of commodities and manufactured goods and found its basics in economics (Marshall 1927 as cited in Vargo, Lusch 2004). Attention was focussed on commodities exchange, the establishment which made goods available and arranged for handing over control of the goods, and the basic functions that were required to help in the exchange transactions (Vargo and Lusch 2004). The study of managerial marketing developed in the early 1950s. During this time managerial theorists defined marketing management as a process of decision making or problem-solving. This approach emerged out of the traditional sales approach and became a broadly accepted function of business stressing on the basics like product planning and developing, pricing, promoting and distributing (Webster, Jr. 1992). These fundamental functions, to supply goods to final consumers and satisfy their needs formed the marketing mix. Evolution and concept of marketing mix The concept of marketing mix was set up in 1960 by McCarthy and the mix of factors was labelled as the four Ps. As defined by Kotler in his book Marketing Management, Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. McCarthy classified these tools into four broad groups: Product, price, place, promotion (Kotler 2000 p.15). The four Ps symbolise the outlook of the sellers. Robert Lauterborn (1990) recommended four Cs, customer solution, customer cost, convenience, communication, from the customers view to which each P would convey a specific benefit. The theoretical value of the Mix is also underlined by the widely held view that the framework constitutes one of the pillars of the influential Managerial School of Marketing (Kotler 1967; Sheth et al. 1988 as cited in Constantinides 2006). The importance of this tool can be understood by the above statement. The concept of the marketing mix being easy to understand, practice and teach, positioned itself to become the unchallenged universal marketing model and much of further marketing studies evolved with this concept as their basis, making a tremendous impact on the practical world. Drawbacks of the Four Ps Theory On the flip side, the marketing mix approach is based on typical situations which do not fit well in other markets. It was basically formulated for the North American milieu, with packaged goods, aggressive distribution, strong media presence and huge markets, consumers just becoming numbers for marketers, and not presenting an actual situation (Gronroos 1994). Van Waterschoot and Bulte (1992 p.85) also brought out three defects in the Four P model; The properties or characteristics that are the basis for classification have not been identified. The categories are not mutually exclusive. There is a catch-all subcategory that is continually growing. Another disadvantage is that the marketing mix is production oriented, i.e., it focuses on the product and not on the consumer who is the actual end user (Gronroos 1994). For example if Nokia makes a mobile which is very heavy, slow, and does not have the latest features that consumers require, all marketing strategies based on the four Ps , product, price, place, promotion would fail to sell the product, since it is not what the customers want. Here comes in the need for newer marketing approaches, focussing on the needs and wants of customers. A major disadvantage of this approach is that there is no interrelation between the 4 variables of the mix. Every variable or P has a separate working department and plan with no coordination (Yudelson 1999). Not just that, this approach alienates the rest of the organisation from the marketing aspect, and thus distances them from the voice of the customer (Gronroos 1994). Goods to Service dominant logic Over these years there has been a shift from a goods dominated economy to a services, skills, knowledge and processes economy (Vargo and Lusch). As a consequence, the ways in which businesses are carried on and maintained have changed drastically and gradually alongside, various other marketing theories have evolved. From the functional view of marketing mix management our focus has extended to the strategic role of marketing, aspects of service marketing, political dimensions of channel management, interactions in industrial networks; to mention just a few evolving trends (Moller 1992 as cited in Gronroos 1994 p. 7; Constantinides). Service Marketing These changes have also led to a growth in competition. To deal with this, it is essential to recognize the importance of services which can be offered with the core product to add extra value to it and result in competitive advantage (Gronroos 2007). Service marketing grew out of this need. As defined by Gronroos in his book, service marketing is to make customers use the service processes and implement these processes in a way that makes customers perceive that value is created in their processes (p.55). Firms with a service orientation have to centre their attention to the relation with their consumers and other stakeholders. For example, United Airlines throws parties for their privileged customers, where they are informed about the airlines forthcoming services (Holbrook and Hulbert 2002). With growth in service, three supplementary Ps, people, physical evidence and process have also been put forward (Booms and Bitner 1982 as cited in Gronroos 2002) to address customer needs bet ter. Relationship Marketing Therefore, relationship marketing has grown to become a requirement for achieving success in a service market, and a concentration on customer relationship and customer retention has become a crucial need (Gronroos 2007). Marketing is to establish, maintain, and enhance relationships with customers and other partners, at a profit, so that the objectives of the parties involved are met. This is achieved by a mutual exchange and fulfilment of promises. This is the definition of relationship marketing (Gronroos 1994 p.9). Though relationship marketing is in its early years as a conventional marketing paradigm, its significance can be identified to great degree. On the basis of marketing dimensions, relationship marketing encompasses Database marketing, Interaction marketing and Network marketing. Coviello in his journal says, that relationship marketing does not conform only to industrial and service marketing, it relates to all firms including packaged good firms, since it is imperativ e to maintain customer relations in other firms as well (Coviello et al. 1997). The consequence of relationship marketing is that by creating a long-term relationship, two individuals or companies with time discover, understand and conform to the others need better and this eventually benefits both. Marketing Mix vs Relationship Marketing To understand the changing business environment as well as the probable marketing strategies, Gronroos created a continuum, where transaction marketing is positioned on one end and relational marketing on the other end. The main point of difference between the two approaches is that where relationship marketing spotlights on maintaining relations with customers, over a long time period, transaction marketing deals with a single exchange covering a shorter time frame (Gronroos 1994). Therefore it can be said that not in all situations but, generally packaged good businesses will gain from a transaction approach since it is a one-time effort and revolves around a single transaction. On the other hand service based businesses will gain maximum from a relationship approach, since their business revolves around providing services which are continually needed. Examples of relationship marketing based companies are Dell and Apple, who manufacture customised computers and laptops. Changed meaning of the Marketing Mix variables As spoken about above, there has been a dominant shift from goods to a service economy. Earlier the main aim of an organisation was to sell a product to satisfy the needs of the consumers and to make profit. But now, it is not about the product that is provided, rather it is about the total value or utility that it provides to the consumer (Vargo and Lusch). As it is correctly said, the true essence of the customer-centricity paradigm lies not in how to sell products but rather on creating value for the customer and, in the process, creating value for the firm (Boulding et al. 2005 as cited in Shah et al. 2006 p.115). For example, a mobile phone with the latest features would not be of much use to a person who does not know how to use those feature and would provide the same utility as that of an older version. Thus, augmenting the product is not enough, further service such as tutorials in order to help understand the features are required. When the traditional theory was formed, the marketing mix focussed on just the core product and thus price-sensitivity was a major issue. Now with services marketing evolving the value of the product/service is perceived based on the overall value created. Thus for consumers now price is not as sensitive an issue as it used to be (Gronroos 1994). In earlier times place was an important deciding factor for the sale of a product, since transport and communication were difficult. But in the present, with development of such networks, we are globally connected, through mediums such as internet, mobile phones, etc. Even business transactions are now carried on the internet, thus the place factor which forms a part of the marketing mix has now become less relevant. For, example to shop for a Gucci bag earlier we had to go to the store, and it location mattered but now we can purchase and pay for it on the internet, regardless of where the store is situated. Thus, Process is a better label for this essential component of the marketing mix (Yudelson 1999). A relationship marketing approach helps firms to setup a real-time database system which would provide updated information about its clients and their levels of contentment for the products or services provided (Gronroos 1994). To get such extensive information in the marketing mix approach is not possible since the marketers of such organisations dont directly connect with the customers; instead they rely on heavy promotion to sell the products. But in the present times promotion comes second to serving the needs and wants of the customers. Conclusion Practically 40 years later, since the time the Marketing Mix concept emerged in 1960, marketing scholars are pondering over the sufficiency of this marketing approach. There have been rapid changes in business operations due to change in technology and globalisation and it can be said that transactional marketing alone cannot keep up with this transformation. Nevertheless it is evident that no adequate replacement has been known for the marketing mix approach. With the developments in marketing, McCarthys Four P theory must be reviewed to help build on the previous theory and leap to the future. Flexibility, not insurrection or revolt is the best way to come to terms with the changes. The benefit of making changes in the existing thought rather than creating a completely new notion is the fact that the Marketing mix paradigm concentrates on the basics of marketing. Thus any new evolving marketing theory must take into account these basics. Relationship Marketing although is a new eme rging paradigm but it cannot function without the basics of the 4 Ps or the marketing mix, since only maintaining relations is enough for a business to flourish. Once the product and its pricing, placing and promotion strategies are developed, maintaining relations to retain the customer is the spot on approach. Therefore, keeping marketing mix approach as the base, relationship marketing or any other contemporary approach must be applied for achieving the best results. References Constantinides, E. (2006), The Marketing Mix Revisited: Towards the 21st Century Marketing, Journal of Marketing, Vol.22, pp. 407-438. Coviello, E. N., Brodie, J. R., Munro, J. H. (1997), Understanding Contemporary Marketing: Development of a Classification Scheme, Journal of Marketing Management, Vol.13, pp. 501-522. Gronroos, C. (1994), From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing, Management Decision, MCB University Press Limited, Vol.32 (2), pp. 4-20. Gronroos, C., Service Management and Marketing, Third Edition, John Wiley and Sons, Ltd. pp.1-22, 51-70. Gronroos, C. (2002), Marketing? Toward a Relationship Marketing Paradigm, The Marketing Review, Swedish School of Economics and Business Administration, Vol. 3, pp.129-146. Holbrook, B. M., Hulbert, M. J. (2002), Elegy on the Death of Marketing, European Journal of Marketing, Vol. 36 (5/6), pp.706-744. Kotler, P., Marketing Management, Millenium Edition, Prentice Hall International, Inc. pp.1-32. Lauterborn, R. (1990), New Marketing Litany: 4 Ps Passe; C Words Take Over, Advertising Age, Crain Communications, Inc. pp.26. Shah, D., Rust, T. R., Parasuraman, A., Staelin, R., and Day, S. G., (2006), Path to Customer Centricity, Journal of Service Research, Vol. 9, pp 113-124. Van Waterschoot, W., Van den Bulte, C. (1992), The 4P Classification of the Marketing Mix Revisited, Journal of Marketing, Vol. 56, pp.83-93. Vargo, L. S., Lusch, F. R. (2004), Evolving to a New Dominant Logic for Marketing, Journal of Marketing, Vol. 68, pp.1-17. Webster, F. E., Jr. (1992), The Changing Role of Marketing in the Corporation, Journal of Marketing, American Marketing Association, Vol. 56 (4), pp.1-17. Yudelson, J. (1999), Adapting Mccarthys Four Ps for the Twenty-First Century, Journal of Marketing Education, Sage Publishers, Vol.21 (60), pp. 60-67.

The Great War Essay -- essays research papers

The Great War , or as it is known now, World War One was a global conflict fought between the Allied Powers ; Great Britain, France, Russia, and the United States along will other smaller nations and the Central Powers ; Germany, Austria – Hungary, Turkey/Ottoman Empire and other small nations from 1914 to 1918. World War One began from a series of tumultuous events, that in turn affected the balance of alliances that had been made between countries at that time in the world. The ignition, or rather start of these events occurred on June 28th, 1914, when the Archduke of Austria – Hungary, Frances Ferdinand and his wife, were assassinated by a young Serbian militant, Gavrilo Princep. Austria – Hungary was ensured of support from the German government if the declared war against Yugoslavia, who had a defensive treaty with Russia. On July 25th, Austria – Hungary extended a ten point ultimatum to the Serbian government, along with a forty – eight hour deadline to enforce the ultimatum. July 28th marked the official declaration of war between Austria and Yugoslavia. The conflict was begun with the intentions of seizing a portion of Serbian territory and utilizing that as a leverage tool to gain their demands. The Russian military began its mobilization efforts to protect Yugoslavia. Trying to still maintain peace the Russians said they would not attack if peace talks would begin. The Germans then issued a twelve hour deadline for th e demobilization of the Russian build up, and the Germans declared war on the Russians on August 1st, 1914. Although Germany had perhaps not been planning for this conflict to materialize in the exact manner that it had, they did have a â€Å"contingency† plan. That plan was known as the Schlieffen Plan. The Schlieffen Plan consisted of war plans for the invasions of all the European nations. The German Military leader Moltke determined that the war had to be fought and won on the western front in order to defeat the Russians (Germany in World War One, Holburn) . Germany then declared war on France on August 3rd , 1914, and invaded Belgium the following day. Belgium tried to resist the oncoming Germans, but fell in three days. The English became involved due in part to the Treaty of London of 1839, in which Great Britain guaranteed to help defend Belgium’s independence. Great Britain then issued an ultimatum to the Germans to withdraw f... ...ntry in a more thorough state of defense but also to exert all its power and employ all its resources to bring the Government of the German Empire to terms and end the war†¦Ã¢â‚¬ , ( First World War, Wilson). On April 6, 1917 Congress passed President Wilson’s declaration of war with Germany. American manpower contribution rose from 200,000 to over 2 million by the war’s end, in part due to Selective Service Act, passed in May 1917. this act called for all males to register for draft induction to the military, between the ages of 18 and 30. Of the 24.2 million registered, only 2.8 million were drafted, ( America, Past and Present, 7th ed., Divine). With American intervention, Allied forces doubled in size and were able to start making ground against the German/Central Powers in Europe. Throughout the fall and early winter of 1918, Allied forces catapulted on even the Germans eastern front (the Balkans and Rumania), when the German military leader Ludendorff st ated, â€Å" The condition of the army demands an immediate armistice†, (Germany During World War One, Holburn). On November 11, 1918 ( thereafter, known as Armistice Day), Germany signed the Treaty of Versailles, ending World War One. The Great War Essay -- essays research papers The Great War , or as it is known now, World War One was a global conflict fought between the Allied Powers ; Great Britain, France, Russia, and the United States along will other smaller nations and the Central Powers ; Germany, Austria – Hungary, Turkey/Ottoman Empire and other small nations from 1914 to 1918. World War One began from a series of tumultuous events, that in turn affected the balance of alliances that had been made between countries at that time in the world. The ignition, or rather start of these events occurred on June 28th, 1914, when the Archduke of Austria – Hungary, Frances Ferdinand and his wife, were assassinated by a young Serbian militant, Gavrilo Princep. Austria – Hungary was ensured of support from the German government if the declared war against Yugoslavia, who had a defensive treaty with Russia. On July 25th, Austria – Hungary extended a ten point ultimatum to the Serbian government, along with a forty – eight hour deadline to enforce the ultimatum. July 28th marked the official declaration of war between Austria and Yugoslavia. The conflict was begun with the intentions of seizing a portion of Serbian territory and utilizing that as a leverage tool to gain their demands. The Russian military began its mobilization efforts to protect Yugoslavia. Trying to still maintain peace the Russians said they would not attack if peace talks would begin. The Germans then issued a twelve hour deadline for th e demobilization of the Russian build up, and the Germans declared war on the Russians on August 1st, 1914. Although Germany had perhaps not been planning for this conflict to materialize in the exact manner that it had, they did have a â€Å"contingency† plan. That plan was known as the Schlieffen Plan. The Schlieffen Plan consisted of war plans for the invasions of all the European nations. The German Military leader Moltke determined that the war had to be fought and won on the western front in order to defeat the Russians (Germany in World War One, Holburn) . Germany then declared war on France on August 3rd , 1914, and invaded Belgium the following day. Belgium tried to resist the oncoming Germans, but fell in three days. The English became involved due in part to the Treaty of London of 1839, in which Great Britain guaranteed to help defend Belgium’s independence. Great Britain then issued an ultimatum to the Germans to withdraw f... ...ntry in a more thorough state of defense but also to exert all its power and employ all its resources to bring the Government of the German Empire to terms and end the war†¦Ã¢â‚¬ , ( First World War, Wilson). On April 6, 1917 Congress passed President Wilson’s declaration of war with Germany. American manpower contribution rose from 200,000 to over 2 million by the war’s end, in part due to Selective Service Act, passed in May 1917. this act called for all males to register for draft induction to the military, between the ages of 18 and 30. Of the 24.2 million registered, only 2.8 million were drafted, ( America, Past and Present, 7th ed., Divine). With American intervention, Allied forces doubled in size and were able to start making ground against the German/Central Powers in Europe. Throughout the fall and early winter of 1918, Allied forces catapulted on even the Germans eastern front (the Balkans and Rumania), when the German military leader Ludendorff st ated, â€Å" The condition of the army demands an immediate armistice†, (Germany During World War One, Holburn). On November 11, 1918 ( thereafter, known as Armistice Day), Germany signed the Treaty of Versailles, ending World War One.

Postpartum depression Essay

Research Environment The study is conducted at CCMC hospital specifically OB ward and OB ward extension only, located at N. Bacalso St. Cebu City, 2nd floor at CCMC. The area contain 27 beds capacities. Its mission is to guarantee a sustainable and quality health for all, so that the value of compassion, care and teamwork will prevail. Research Respondent The researcher’s respondents consisted of 50 mothers at 2-3 days postpartum. Respondents who met the researcher’s desired qualifications were picked to be a part of the study. Mothers within 2-3 days postpartum are typically chosen since the researcher’s of the study is concerned with detecting mother’s who are at high risk for postpartum depression. To target population, the researchers had included mothers who returned for their follow up check in the hospitals OPD while still observing their 2-3 days postpartum. Sampling Design The researcher will be utilizing as subjects the teenage mothers in CCMC who have had given birth 2-3 days after. Thirty teenage mothers from the CCMC OB-ward are purposively handpicked. The researchers use the non-probability sampling which is the purposive or judgment sampling to identify the participants suitable for the research. Research Instrument The instrument used by the researchers is the Edinburgh Postnatal Depression Scale(EPDS) to be able to collect data needed to determine the prevalence rate of teenage mothers having the risk of postpartum depression. The EPDS have a standardized questionnaire, wherein the respondents will choose from the choices, these choices have the following corresponding score: QUESTIONS 1, 2 , & 4 (without an *) Are scored 0, 1, 2 or 3 with top box scored as 0 and the bottom box scored as 3. QUESTIONS 3, 5Â ­10 (marked with an *) Are reverse scored, with the top box scored as a 3 and the bottom box scored as 0. Maximum score: 30 Possible Depression: 10 or greater Always look at item 10 (suicidal thoughts) Research Sampling The researchers utilized the non-probability sampling technique, specifically the judgemental sampling, where in the researchers purposely chose 2-3 days postpartum mothers because during the first day of postpartum some mothers are still exhausted, fatigued and irritable due to childbirth while beyond 4 days postpartum there is already a possibility of occurrence of the postpartum depression. The researchers focus on identifying prevalence rate of teenage mothers in CCMC at risk for postpartum depression and not to diagnose the condition. Research Procedure Data Gathering The data gathering include the following: Standard preliminary steps will be taken such as consent letter will be forwarded to the different Barangay health centers and birthing homes who are part of this study. Upon approval, the data will be collected through distribution of questionnaires to the respondents. After which, the data will be collected, tallied, and subjected to statistical analysis for further interpretation of data. Data Analysis The gathered data will be tabulated for the analysis which will bring out into focus the essential feature of the study. The statistical tools are to aid in organizing the organization and getting the general view of the said study. Top of Form

Inspiration: Disability and Final Lap

Disability and Final Lap BY cancans Inspiration: Life Is Like photography. You need the negatives to develop. Do you always think of what people say about you? Does It affect your dally basis and break down your motivation and inspiration? Always try to avoid negative people, they feed on your reaction and if they see you being affected by what they say or do, they'll keep doing it. If paralysis had their minds posted to the bad comments people give, they would've never reached success.The reason why I chose the Paralytics instead of the Olympics as inspiration, is the fact that paralysis are disabled and they need o work so much harder to gain a certain goal. Their disability can easily break their will to keep on working towards these goals as well as their mindset and motivation. Being disabled keeps you humble because you know what it feels like to have nothing, to lose something very important like their legs etc. Or to work twice as hard as people with no disability.It's like a little voice that whispers to them â€Å"maybe† when it seems like the whole world is shouting â€Å"no†. Paralysis never know how strong they are, until being strong is the only choice they have. That is why they are an inspiration to so many people. They teach you that discipline Is the distance between reality and your dreams and you need to appreciate the little things In life because one day you're going to look back and realize that it was the big things.People tend to be more inspired by disabled people because even though they have lost something they still work hard to gain something to replace what they've lost. They know, when you truly want success, you'll never give up on it. No matter how bad the situation may get. Of course what they do are challenging but challenges are what make life Interesting and overcoming them Is what makes life meaningful. They would also tell you that they never underestimate their strength and never overestimate their weakness es and that's why most of them are humble.At the Olympics in London in the year 2012, there was four deferent swimmers: One with both arms and Just one leg, one with both arms and no legs, one with half an arm and the most important one, one with no arms. To start the swimming competition you have to jump in the water and hold on to the blocks. The man with no arms couldn't so they tied a ball on a piece of string and attached the string to the block and he put the ball In his mouth. He swam the fastest fifty meters anyone could've ever seen.In the first lap he was in the lead and everyone was standing for two reasons: one, he is winning and two, how is he going to turn? He slowed down, bumped his head turned. The second lap was breast stroke, not his strongest and at the end of the second lap he dropped down to third place. He turned for the third lap. This time it's the butterfly . He gets to the end of the third lap and dropped down to fourth place. He turns for the final lap. Th is time it's freestyle, his fastest stroke. He was quicker in the freestyle than any other stroke.In the final lap, this man went from fourth place to third, from third to second and with a meter to go, the crowd on their feet as his head Is in front of the man next to him. But he didn't win because the man next to order to succeed, your desire for success should be greater than your fear of failure and that's why he was happy with second place. His motivation was so powerful that he kept humble and gained his goal of succeeding in what he does. If you love what you do it will be the only way to great work. If you haven't found it yet, keep looking. Don't settle for something less than your goals you set for yourself.